Our Story
In 2020, Bourbon Trading Co. was born out of a passion for bourbon and a desire to elevate the tasting experience. Founder Matt Snyder noticed that most tools for understanding bourbon flavor profiles were digital, taking away from the sensory experience. Determined to change that, he acquired a laser engraver, sourced premium wood, and designed the first Bourbon Tasting Toolkit—combining art, technology, and craftsmanship to create something truly unique.
What started as a personal project quickly turned into something bigger. From hosting blind tastings with friends to launching an Etsy store, demand for the tasting boards skyrocketed. By July of that first year, Bourbon Trading Co. was shipping 50-100 tasting boards a month. The business evolved from a hobby into a mission: to create memorable bourbon experiences for enthusiasts, distilleries, and non-profits alike.
In 2024, to support our growing business and better serve the industry, we relocated to the Mellwood Art Center in Louisville, KY—the heart of bourbon country. This move allows us to be closer to the community we serve while expanding our ability to craft high-quality, customizable tasting boards and experiences.
At Bourbon Trading Co., we believe bourbon is always better with friends. Whether you’re hosting a tasting, running a distillery, or organizing a charity event, we’re here to help make your bourbon experience exceptional. Reach out anytime—we’d love to collaborate and raise a glass with you!